Sofia Guimaraes - Fractional CMO for Indie SaaS
Sofia is a fractional marketer helping early-stage Indie SaaS start-ups build the marketing engine they need to grow to $1M ARR and beyond.
She works with founder-led businesses to tackle top-of-funnel growth, driving more qualified leads.
What she’s helped founders do:
→ Double inbound leads
→ +100% ARR YoY
→ Build full-funnel systems from scratch
→ Test channels and conduct growth experiments – doubling down on what works (and cutting out what doesn’t).
Who she works with:
1) Founders under $1M ARR:
You’ve got a solid product and first users who love you. You’ve been growing through SEO, referrals, or product-led growth.
Now, you’re ready to add fuel to the fire with deliberate, strategic marketing efforts that will help you scale. I help you build the marketing engine that will compound your growth over time.
2) Founders +$1M ARR
If you’re a founder at +$1M ARR who has marketing team members in place but no senior leader setting direction, aligning execution, and owning outcomes – I have a package designed for exactly this.
What she can help you do:
👉 Tighten your positioning & messaging
👉 Find the right pricing to scale your business
👉 Master 2-3 channels that will drive compounding results
👉 Conduct growth experiments to find out what works and what doesn’t
👉 Build out a solid marketing funnel that will drive continuous sales.
👉 Coordinate your overall marketing strategy & activation